Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
Publication details: Philadelphia, PA : Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 p. ; 25 cm. illISBN:- 9780749461935
- 0749461934
- 9780749461942
- 0749461942
- HF5415.123.S65 2011
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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BOOK | Strathmore University (Main Library) Open Shelf | HF5415.12.S65 2011 | Checked out | 30/10/2024 | 96641 | ||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.12.S65 2011 | Available | 96640 | |||
BOOK | General Collection Open Shelf | HF5415.12.S65 2011 | Available | 96639 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.12.S65 2011 | Available | 96638 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.12.S65 2011 | Available | 96637 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.12.S65 2011 | Available | 95768 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.12.S65 2011 | Available | 95769 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.12.S65 2011 | Available | 95770 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.12.S65 2011 | Available | 95771 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.12.S65 2011 | Available | 95772 |
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
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