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Marketing communications in Ireland / edited by Tony Meenaghan and Paul O'Sullivan. by Series: Irish studies in management
Publication details: Dublin : Oak Tree Press in asociation with Graduate School of Business, University College Dublin, 1995
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.123.M367 1995.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Not available: Strathmore University (James Gachui Library): In transit (1).
Business/industrial marketing and communications : key to more productive selling / George C. McNutt. by
Publication details: Chicago : Crain Books, c1978
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.M2673 1978.
Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Other title:
  • Entertainment marketing and communication
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: GV188.3.U6 S29 2008, ...
High performance marketing [electronic resource] : bringing method to the madness of marketing / Naras Eechambadi. by
Publication details: Chicago : Dearborn Trade Pub., 2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing communications : an integrated approach / P R Smith with Jonathan Taylor. by
Edition: 3rd ed.
Publication details: London ; Milford, CT : Kogan Page, 2002
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.123.S65 2002.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5438.5.P475 2009, ...
Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly. by
Publication details: New York : AMACOM, c2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.123 .K45 2007eb.
English in marketing [electronic resource] : international communication strategies in small and medium-sized enterprises / Sylva-Mich�ele Sternkopf. by Language: English, German
Publication details: Berlin : Frank & Timme, 2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Communicating the new [electronic resource] : how to make the complex, unfamiliar or still-fuzzy understandable to others / Kim Erwin. by
Publication details: Hoboken, NJ : John Wiley & Sons, Inc., c2014
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing communications / A European perspective Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
Edition: 5th Edition.
Publication details: Harlow, England Pearson, c2013
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.12.P45 2013, ...
Marketing communications : brands, experiences and participation / Chris Fill, University of Plymouth. by
Edition: Sixth edition.
Availability: Items available for loan: Strathmore University (Main Library) (10)Call number: HF 5415.12. F55 2013 , ...
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