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Marketing strategy and competitive positioning Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 5th ed.
Publication details: Harlow, England ; New York : FT Prentice Hall, 2012
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (4)Call number: HF5415.13.H66 2012, ... Not available: Strathmore University (Main Library): Checked out (1).
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 4th ed.
Publication details: Harlow, England ; New York : FT Prentice Hall, 2008
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF 5415.127 .H66 2008, ...
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