The contrarian effect [electronic resource] : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall.
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008.Description: x, 165 pSubject(s): Genre/Form: DDC classification:- 658.8/02 22
- HF5438.25 .P673 2008eb
| Item type | Current library | URL | Status | |
|---|---|---|---|---|
E-Book
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Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Includes bibliographical references (p. [151]-153) and index.
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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