Societal marketing in 2002 and beyond [electronic resource] / guest editors, Pierre McDonagh and Clifford J. Shultz II.
Series: European journal of marketing ; v.36, no. 5/6Publication details: Bradford, England : Emerald Group Publishing, c2002.Description: 243 pSubject(s): Genre/Form: LOC classification:- HF5414 .S63 2002eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10052688
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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