Societal marketing in 2002 and beyond [electronic resource] /
Societal marketing in 2002 and beyond [electronic resource] /
guest editors, Pierre McDonagh and Clifford J. Shultz II.
- Bradford, England : Emerald Group Publishing, c2002.
- 243 p.
- European journal of marketing ; v.36, no. 5/6 .
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Ethics.
Social marketing.
Electronic books.
HF5414 / .S63 2002eb
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Ethics.
Social marketing.
Electronic books.
HF5414 / .S63 2002eb