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The new positioning [electronic resource] : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin.

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Publication details: New York : McGraw-Hill, 1996.Description: xi, 173 p. ; 24 cmSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=5002587

Sequel to: Positioning / Al Ries and Jack Trout. c1986.

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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