The new positioning [electronic resource] : the latest on the world's #1 business strategy /
Trout, Jack.
The new positioning the latest on the world's #1 business strategy / [electronic resource] : Jack Trout with Steve Rivkin. - New York : McGraw-Hill, 1996. - xi, 173 p. ; 24 cm.
Sequel to: Positioning / Al Ries and Jack Trout. c1986. Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Positioning (Advertising)
Electronic books.
HF5827.2 / .T76 1996eb
659.1/11
The new positioning the latest on the world's #1 business strategy / [electronic resource] : Jack Trout with Steve Rivkin. - New York : McGraw-Hill, 1996. - xi, 173 p. ; 24 cm.
Sequel to: Positioning / Al Ries and Jack Trout. c1986. Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Positioning (Advertising)
Electronic books.
HF5827.2 / .T76 1996eb
659.1/11