Where did all the good ads go? Tom Odhiambo

By: Publication details: Nairobi The Standard Group Saturday, January 17 2009Description: p.26 [Entertainment], The Standard, January 17 2009Subject(s): Summary: Tom Odhiambo says that advertising is losing its magic as the creative minds have lost their edge with the industry behaving as if the only people worth addressing are in Nairobi. Kenya's advertizing budget currently stands at about Sh.15.6 billion; telecommunication companies accounting for 30 percent of this figure.
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Tom Odhiambo says that advertising is losing its magic as the creative minds have lost their edge with the industry behaving as if the only people worth addressing are in Nairobi.
Kenya's advertizing budget currently stands at about Sh.15.6 billion; telecommunication companies accounting for 30 percent of this figure.

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