Where did all the good ads go? (Record no. 36241)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00867nam a22001937a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 36241 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260707172552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090526t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaSUL |
| Modifying agency | KE-NaSUL |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 36241 |
| -- | 36236 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Odhiambo, Tom |
| 9 (RLIN) | 62321 |
| 245 ## - TITLE STATEMENT | |
| Title | Where did all the good ads go? |
| Statement of responsibility, etc | Tom Odhiambo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nairobi |
| Name of publisher, distributor, etc | The Standard Group |
| Date of publication, distribution, etc | Saturday, January 17 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p.26 [Entertainment], The Standard, January 17 2009 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Tom Odhiambo says that advertising is losing its magic as the creative minds have lost their edge with the industry behaving as if the only people worth addressing are in Nairobi.<br/>Kenya's advertizing budget currently stands at about Sh.15.6 billion; telecommunication companies accounting for 30 percent of this figure. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 7454 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| -- | RG |
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