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Communicating globally [electronic resource] : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

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Publication details: Chicago : NTC Business Books, c2000.Description: 280 p. : illSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10153056

Includes bibliographical references (p. 267-273) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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