Communicating globally [electronic resource] : an integrated marketing approach /
Schultz, Don E.
Communicating globally an integrated marketing approach / [electronic resource] : Don E. Schultz, Philip J. Kitchen. - Chicago : NTC Business Books, c2000. - 280 p. : ill.
Includes bibliographical references (p. 267-273) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Export marketing.
Export marketing--Management.
Communication, International.
Export marketing--Case studies.
Electronic books.
HF1416 / .S35 2000eb
658.8/48
Communicating globally an integrated marketing approach / [electronic resource] : Don E. Schultz, Philip J. Kitchen. - Chicago : NTC Business Books, c2000. - 280 p. : ill.
Includes bibliographical references (p. 267-273) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Export marketing.
Export marketing--Management.
Communication, International.
Export marketing--Case studies.
Electronic books.
HF1416 / .S35 2000eb
658.8/48