Strategic market management / David A. Aaker.

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Publication details: New York : J. Wiley & Sons, c1998.Edition: 5th edDescription: xiv, 330 p. : ill. ; 23 cmISBN:

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Holdings: http://www.loc.gov/catdir/description/wiley031/98016155.html

Holdings: http://www.loc.gov/catdir/toc/onix02/98016155.html

Includes bibliographical references and index.

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