Strategic market management / (Record no. 10060)

MARC details
000 -LEADER
fixed length control field 01103cam a2200301 a 4500
001 - CONTROL NUMBER
control field 1197625
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaSUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260707170705.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980309s1998 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98016155
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471177431 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 98016155
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .A23 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 16050
245 10 - TITLE STATEMENT
Title Strategic market management /
Statement of responsibility, etc David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc J. Wiley & Sons,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 330 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 16051
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley031/98016155.html">http://www.loc.gov/catdir/description/wiley031/98016155.html</a>
856 4# - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of Contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/onix02/98016155.html">http://www.loc.gov/catdir/toc/onix02/98016155.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type BOOK
Initials BSS

No items available.


© Strathmore University Library
Madaraka Estate, Ole Sangale Road | P. O. Box 59857 - 00200 City Square, Nairobi, Kenya
(+254) (0)703 034 000/200/300 | (+254) (0)20-607498