The why of consumption [electronic resource] : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
Series: Routledge studies in interpretive marketing researchPublication details: New York : Routledge, 2000.Description: xx, 330 p. : illSubject(s): Genre/Form: DDC classification:- 658.8/342 21
- HF5415.32 .W47 2000eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10062791
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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