The why of consumption [electronic resource] : contemporary perspectives on consumer motives, goals and desires /
The why of consumption contemporary perspectives on consumer motives, goals and desires / [electronic resource] :
edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
- New York : Routledge, 2000.
- xx, 330 p. : ill.
- Routledge studies in interpretive marketing research .
- Routledge studies in interpretive marketing research. .
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Consumers--Research.
Electronic books.
HF5415.32 / .W47 2000eb
658.8/342
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Consumers--Research.
Electronic books.
HF5415.32 / .W47 2000eb
658.8/342