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Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Publication details: Fort Worth : Dryden Press, c1999
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD9980.5 .B38 1999, ...
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD9980.5.Z45 2003.
Principles of services marketing / Adrian Palmer. by
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Not available: Strathmore University (Main Library): In transit (1).
Selling the invisible : a field guide to modern marketing / Harry Beckwith. by
Publication details: New York : Warner Books, c1997
Availability: Items available for loan: Strathmore University (Main Library) (9)Call number: HD9980.5.B425 1997, ...
The invisible touch : the four keys to modern marketing / Harry Beckwith. by
Publication details: New York : Warner Books, c2000
Availability: Items available for loan: Strathmore University (Main Library) (6)Call number: HD9980.5.B423 2000, ...
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. Dwayne D. Gremler. by
Edition: 4th
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Strathmore University (Main Library) (6)Call number: HD9980.5.Z45 2006, ...
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman. by
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.5.B48 1991.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.13.L5883 2007.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. by
Edition: 2d ed.
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006
Availability: Items available for loan: Strathmore University (Main Library) (1).
Promotion of services [electronic resource] / guest editor, Marla Royne Stafford. by Series: Journal of services marketing ; v.16, no. 5
Publication details: Bradford, England : Emerald Group Publishing, c2002
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10052807 (1)
Services marketing and management [electronic resource] / Audrey Gilmore. by
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2003
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Services research in a cross-cultural/cross-national context [electronic resource] / guest editor: John B. Ford. by Series: International marketing review ; v.22, no. 3
Publication details: Bradford, England : Emerald Group Publishing, c2005
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10085695 (1)
The professional services firm bible [electronic resource] / John Baschab, Jon Piot. by
Publication details: Hoboken, NJ : John Wiley & Sons, c2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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