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Relationship marketing : successful strategies for the age of the customer / Regis McKenna. by
Publication details: Reading, Mass. : Addison-Wesley Pub. Co., c1991
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.M2616 1991.
Relationship marketing : successful strategies for the age of the customer / Regis McKenna. by
Publication details: Cambridge, Massachusetts Perseus Books c1991
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.M2616 1991, ...
Inside the tornado : marketing strategies from Silicon Valley's cutting edge / Geoffrey A. Moore. by
Edition: 1st ed.
Publication details: New York : HarperBusiness, c1995
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HC79.H53.M66 1995.
Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna. by
Edition: Rev. ed.
Publication details: New York : HarperBusiness, c1999
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5439.H54M66 1999, ...
Mastering technical sales [electronic resource] : the sales engineer's handbook / John Care, Aron Bohlig. by Series: Artech House technology management and professional development library
Publication details: Boston, MA : Artech House, 2002
Other title:
  • Technical sales
  • Sales engineer's handbook
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Successful marketing strategy for high-tech firms [electronic resource] / Eric Viardot. by Series: Artech House professional development and technology management library
Edition: 2nd ed.
Publication details: Boston, Mass. : Artech House, c2004
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The emerging high-tech consumer [electronic resource] : a market profile and marketing strategy implications / edited by Allan C. Reddy. by
Publication details: Westport, Conn. : Quorum Books, 1997
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
High-tech fame [electronic resource] : how to get the top 10 high-tech publications to write about you. by Series: Practical know-how & case studies
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Mastering technical sales [electronic resource] : the sales engineer's handbook / John Care, Aron Bohlig. by Series: Artech House technology management and professional development library
Publication details: Boston, MA : Artech House, 2002
Other title:
  • Technical sales
  • Sales engineer's handbook
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10081957 (1)
Taking technology to the market [electronic resource] : a guide to the critical success factors in marketing technology / Ian Linton. by
Publication details: Burlington, Vt. : Gower, c2012
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore. by
Edition: Third edition
Publication details: USA Harper Collins 2014
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5439.H54 M66 2014, ...
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