Taking technology to the market [electronic resource] : a guide to the critical success factors in marketing technology / Ian Linton.
Publication details: Burlington, Vt. : Gower, c2012.Description: 170 pSubject(s): Genre/Form: DDC classification:- 658.8 23
- HC79.H53 L56 2012eb
Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
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Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Includes bibliographical references and index.
Position the company -- Understand your customers -- Develop a long-term product strategy -- Offer a customer-focused service strategy -- Operate a flexible pricing strategy -- Broaden capability through collaboration -- Make knowledge a differentiator -- Manage the market -- Develop effective channels to market -- Maintain a culture of innovation -- Make it easy to do business -- Manage the sales cycle -- Enhance marketing management.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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