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Advertising management Batra, R. by
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5823.A13 1995, ...
Before the brand : creating the unique DNA of an enduring brand identity / Perry, A. by
Publication details: New York McGraw-Hill 2003
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7P477 2003.
Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. by
Publication details: New York : McGraw-Hill, c2003
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7P477 2003.
Advertising management Batra, R. by
Edition: 5th ed.
Publication details: New Jersey Prentice Hall 1996
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5823.A13 1996, ...
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
Edition: 4th ed.
Publication details: Homewood, Ill. : R. D. Irwin, 1979
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.E65 1979.
Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson. by
Publication details: Boston : Houghton Mifflin, 1989
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.L476 1989.
Guerrilla marketing excellence : the 50 golden rules for small-business success / Jay Conrad Levinson. by
Publication details: Boston : Houghton Mifflin Co., 1993
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.L4793 1993.
Impact of adopting enterprise resource planning systems by commercial organizations : the case of Kenyan business environment / Mustafa Abdullabhai by
Publication details: Nairobi, Kenya Strathmore University 2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HD30.37.K46M87 2010.
Advertising account planning [electronic resource] : a practical guide / Larry D. Kelley and Donald W. Jugenheimer. by
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5438.5.P475 2009, ...
How to market, advertise, and promote your business or service in your own backyard [electronic resource] / Tom Egelhoff. by
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.1255 .K56 2007eb.
Consumer behaviour and advertising management [electronic resource] / Matin Khan. by
Publication details: New Delhi : New Age International (P) Ltd., Publishers, c2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
In defense of negativity [electronic resource] : attack ads in presidential campaigns / John. G. Geer. by Series: Studies in communication, media, and public opinion
Publication details: Chicago : University of Chicago Press, 2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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