Refine your search

Strathmore

Your search returned 104 results.

Not what you expected? Check for suggestions
Sort
Results
Review of marketing research. Volume 7 [electronic resource] / edited by Naresh K. Malhotra. by Series: Review of marketing research ; v. 7
Edition: 1st ed.
Publication details: Bingley, UK : Emerald, 2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing intelligence & planning. Volume 28, Number 7, Educating tomorrow's marketers [electronic resource] / guest editor, Ross Brennan. by Series: Marketing intelligence & planning ; v. 28, no. 7.
Publication details: [Bingley, UK] : Emerald, 2010
Other title:
  • Marketing intelligence & planning.
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing research with SAS enterprise guide [electronic resource] / Kristof Coussement, Nathalie Demoulin and Karine Charry. by
Publication details: Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
International market analysis [electronic resource] : theories and methods / by John Kuada. by
Edition: 1st ed.
Publication details: London : Adonis & Abbey Publishers Ltd., 2008
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Consumer satisfaction [electronic resource] : advancements in theory, modeling, and empirical findings / Alessandro M. Peluso. by
Publication details: Bern, Switzerland ; New York : Peter Lang, c2011
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Qualitative marketing research [electronic resource] / David Carson ... [el al.]. by
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2001
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed. by Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. by Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: �2013
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston. by Publisher: Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014Copyright date: �2014
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing research : tools & techniques Nigel Bradley. by
Publication details: Oxford ; New York : Oxford University Press, c2007
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.2.B655 2007, ...
Key marketing metrics : the 50+ metrics every manager needs to know Paul W. Farris ... [et al.]. by
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.2.M36 2009, ...
Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by
Edition: Third edition.
Publication details: New Jersey Pearson 2016
Other title:
  • Manager's guide to measuring marketing performance
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.2 .B46 2016, ... Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.2 .B46 2016.
Measuring marketing : 101 key metrics every marketer needs John Davis. by
Edition: 2nd Edition
Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2013
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.D366 2013, ...
Alternative market research methods : market sensing / edited by David Longbottom and Alison Lawson. by
Publication details: New York Routledge 2017
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.2.A335 2017, ...
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.]. by
Edition: 2nd ed.
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.2 .M35 2009, ...
Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big / Sam Hill and Glenn Rifkin. by
Edition: 1st ed.
Publication details: New York, N.Y. : HarperBusiness, c1999
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.13.H547 1999, ...
Pages

© Strathmore University Library Madaraka Estate Ole, Sangale Road P. O. Box 59857 00200 City Square Nairobi Kenya
Tel.: (+254) (0)703 034000/(0)703 034200/(0)703 034300 Fax.: (+254) (0)20-607498