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Content to commerce [electronic resource] : engaging consumers across paid, owned, and earned channels / Avi Savar. by
Publication details: Hoboken : Wiley, 2013
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Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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Food politics [electronic resource] : how the food industry influences nutrition and health / Marion Nestle ; foreword by Michael Pollan. by Series: California studies in food and culture ; 3.
Edition: Revised and expanded 10th anniversary ed.
Publication details: Berkeley, Calif. : University of California Press, 2013
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Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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Inbound marketing and SEO [electronic resource] : insights from the Moz blog / Rand Fishkin and Thomas Hogenhaven. by
Publication details: Chichester, West Sussex : Wiley, 2013
Other title:
  • Inbound marketing and search engine optimization
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The seven success factors of social business strategy [electronic resource] / Charlene Li, Brian Solis. by Series: Jossey-Bass short format series
Publication details: San Francisco : Jossey-Bass, 2013
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Communicating the new [electronic resource] : how to make the complex, unfamiliar or still-fuzzy understandable to others / Kim Erwin. by
Publication details: Hoboken, NJ : John Wiley & Sons, Inc., c2014
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The passion conversation [electronic resource] : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.]. by
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
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Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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Sharepoint 2013 [electronic resource] : branding and user interface design / Randy Drisgill, John Ross, Paul Stubbs. by
Publication details: Indianapolis, Ind. : John Wiley & Sons, Inc., 2013
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Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske. by
Edition: First edition.
Publisher: San Francisco : Jossey-Bass, 2013
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Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer. by Publisher: Hoboken, New Jersey : Wiley, 2013
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Convert every click : make more money online with holistic conversion rate optimization / Benji Rabhan. by Publisher: Somerset, New Jersey : Wiley, 2013
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Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed. by Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
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Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. by Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: �2013
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The small business online marketing handbook : converting online conversations to offline sales / Annie Tsai. by Publisher: Hoboken, New Jersey : Wiley, [2013]Copyright date: �2013
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Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda. by Publisher: Hoboken, New Jersey : John Wiley and Sons, 2014Copyright date: �2014
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AUDIENCE : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs. by Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: �2014
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The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel. by
Edition: First edition.
Publisher: San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]Copyright date: �2014
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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. by Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: �2014
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Fundraising with businesses : 40 new (and improved!) strategies for nonprofits / Joe Waters ; cover design, Paul McCarthy. by Series: Wiley nonprofit authority seriesPublisher: Hoboken, New Jersey : Wiley, 2014Copyright date: �2014
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