The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel.
Publisher: San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]Copyright date: �2014Edition: First editionDescription: 1 online resource (234 pages)Content type:- text
- computer
- online resource
- 9781118573303 (e-book)
- 658/.048 23
- HD62.6 .L35 2014eb
Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
E-Book | Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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