Questionnaire design [electronic resource] : how to plan, structure, and write survey material for effective market research / Ian Brace.
Series: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: xii, 289 p. : ill. ; 24 cmSubject(s): Genre/Form: DDC classification:- 658.8/3 22
- HF5415.3 .B683 2004eb
Includes bibliographical references (p. 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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