Questionnaire design
Brace, Ian, 1949-
Questionnaire design how to plan, structure, and write survey material for effective market research / [electronic resource] : Ian Brace. - London ; Sterling, VA : Kogan Page, 2004. - xii, 289 p. : ill. ; 24 cm. - Market research in practice series . - Market research in practice series. .
Includes bibliographical references (p. 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Market surveys--Methodology.
Questionnaires--Methodology.
Electronic books.
HF5415.3 / .B683 2004eb
658.8/3
Questionnaire design how to plan, structure, and write survey material for effective market research / [electronic resource] : Ian Brace. - London ; Sterling, VA : Kogan Page, 2004. - xii, 289 p. : ill. ; 24 cm. - Market research in practice series . - Market research in practice series. .
Includes bibliographical references (p. 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Market surveys--Methodology.
Questionnaires--Methodology.
Electronic books.
HF5415.3 / .B683 2004eb
658.8/3