Pathways less travelled to value creation [electronic resource] : interaction, dialogue and knowledge generation / guest editor, David Ballantyne.
Series: Journal of business & industrial marketing ; v. 19, no. 2.Publication details: [Bradford, England] : Emerald Group Pub., 2004.Description: p. 95-160 : illSubject(s): Genre/Form: LOC classification:- HF5415.55 .P38 2004eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10058630
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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