Proven online subscription sales tactics [electronic resource] : 31 case studies and 25 tactics to get more paid subscribers.

Contributor(s): Series: Practical know-how & case studiesPublication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003.Description: 170 pSubject(s): Genre/Form: LOC classification:
  • HF5548.32 .P76 2003eb
Online resources:
Contents:
pt. 1. Top 3 tactics to improve your 2003 subscription sales -- pt. 2. 7 Useful how-to articles on selling subscriptions online -- pt. 3. Best of contentblog on selling subscriptions online -- pt. 4. 16 case studies about selling online subscriptions to business executives and entrepreneurs -- pt. 5. Case studies about selling online subscriptions to consumers -- pt. 6. Useful summaries from contentbiz subscription sales summits.
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10035716

pt. 1. Top 3 tactics to improve your 2003 subscription sales -- pt. 2. 7 Useful how-to articles on selling subscriptions online -- pt. 3. Best of contentblog on selling subscriptions online -- pt. 4. 16 case studies about selling online subscriptions to business executives and entrepreneurs -- pt. 5. Case studies about selling online subscriptions to consumers -- pt. 6. Useful summaries from contentbiz subscription sales summits.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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