Kenya, Hollywood to partner in tourism deal John Oyuke
Publication details: Nairobi The Standard Group Monday, January 19 2009Description: p.19 [Standard Business], The Standard, January 19 2009Subject(s): Summary: The tourism industry forms a vital foundation in the economy with its most unique features being wildlife and beaches. Kenya therefore plans to partner with Hollywood celebrities as the next front for marketing local tourism in America. Mr. Balala said this strategy could work through takIng photos with the celebrities in Kenya then mounting them on billboards, posters, calendars and television commercials in the US.
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The tourism industry forms a vital foundation in the economy with its most unique features being wildlife and beaches. Kenya therefore plans to partner with Hollywood celebrities as the next front for marketing local tourism in America.
Mr. Balala said this strategy could work through takIng photos with the celebrities in Kenya then mounting them on billboards, posters, calendars and television commercials in the US.
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