Kenya, Hollywood to partner in tourism deal (Record no. 36256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01000nam a22001937a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 36256 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260707172553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090526t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaSUL |
| Modifying agency | KE-NaSUL |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 36256 |
| -- | 36251 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Oyuke, John |
| 9 (RLIN) | 62331 |
| 245 ## - TITLE STATEMENT | |
| Title | Kenya, Hollywood to partner in tourism deal |
| Statement of responsibility, etc | John Oyuke |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nairobi |
| Name of publisher, distributor, etc | The Standard Group |
| Date of publication, distribution, etc | Monday, January 19 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p.19 [Standard Business], The Standard, January 19 2009 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The tourism industry forms a vital foundation in the economy with its most unique features being wildlife and beaches. Kenya therefore plans to partner with Hollywood celebrities as the next front for marketing local tourism in America.<br/>Mr. Balala said this strategy could work through takIng photos with the celebrities in Kenya then mounting them on billboards, posters, calendars and television commercials in the US. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism |
| Topical term following geographic name as entry element | promotion and marketing |
| 9 (RLIN) | 62332 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| -- | RG |
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