Advertising strategies should evolve with current credit crisis Business Daily

By: Series: Business Daily. Special Report Publication details: Nairobi Nation Media Group December 8th 2008Description: pg 32 ill. (some col.)Subject(s): Summary: Firms which decide to cut advertising budgets to cope with hard times put their long-term prospects at rick
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Pg. 10 Business Daily 8th December 2008

Firms which decide to cut advertising budgets to cope with hard times put their long-term prospects at rick

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