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Age of propaganda The every day use and abuse of persuasion Pratkanis, AR. Aronson, E. by
Publication details: New York W. H. Freeman and company 1991
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HM263.P715 1991.
Contemporary advertising Bovee, CL. and Arens, WF. by Series: The Irwin series in marketing
Edition: 4th
Publication details: Homewood, Illinois Richard D. Irwin, Inc. 1992
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5821.B62 1992.
Principles of marketing Kotler, P. by
Edition: 9th
Publication details: New Delhi Prentice-Hall of India 2001
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.K636 2001, ...
Ethics in advertising Guidelines within the family Pontifical Council for Social Communications by
Publication details: Nairobi, Kenya Paulines Publications Africa 1997
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: BJ1725 1997.
Advertising management Batra, R. by
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5823.A13 1995, ...
Ethics in advertising Pontifical Council for Social Communications by
Publication details: Nairobi Paulines Publications Africa 1997
Availability: Items available for loan: Strathmore University (Uzima Lending Library) (1)Call number: BJ1725 1997.
Contemporary advertising Bovee, CL. and Arens, WF. by Series: The Irwin series in Marketing
Edition: 4th
Publication details: Homewood, Illinois Richard D. Irwin 1992
Availability: Items available for loan: Strathmore University (Main Library) (20)Call number: HF5821.B62 1992, ...
Marketing to the mind Right brain strategies for advertising and marketing Maddock, RC. and Fulton, RL. by
Publication details: West Port, Connecticut Quorum Books 1996
Availability: Items available for loan: Strathmore University (Main Library) (6)Call number: HF5822.M33 1996, ...
Advertising Principles and practice Wells, W., Burnett, J. and Moriarty, S. by Series: International edition series
Edition: 6th
Publication details: Upper Saddle River, New Jersey Pearson Educational, Inc. 2003
Availability: Not available: Strathmore University (James Gachui Library): In transit (1).
Advertising cultures edited by Malefyt, T., Moeran, B., (ed by
Publication details: New York Oxford University Press 2003
Availability: Not available: Strathmore University (James Gachui Library): In transit (1).
Advertising and the mind of the consumer What works, what doesn't and why Sutherland, M. and Sylvester AK. by
Edition: 2nd
Publication details: London, UK Kogan Page Ltd 2000
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5822.S84 2000, ... Not available: Strathmore University (James Gachui Library): In transit (2).
What's in a name? Advertising and the concept of brands Jones, JP. and Slater, JS. by
Edition: 2nd
Publication details: Armonk, New York M. E. Sharpe Inc. 2003
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5823.J718 2002, ... Not available: Strathmore University (James Gachui Library): In transit (1).
Advertising in contemporary society Perspectives toward understanding Rotzoll, KB. and Haefner, JE. by
Edition: 3rd
Publication details: Urbana, Illinois University of Illinois Press 1996
Availability: Not available: Strathmore University (James Gachui Library): In transit (1).
Advertising media planning A brand management approach Kelley, LD. and Jugenheimer, DW. by
Publication details: Armonk, New York M. E. Sharpe 2004
Availability: Items available for loan: Strathmore University (James Gachui Library) (1)Call number: HF5826.5 K45 2004. Strathmore University (Main Library) (3)Call number: HF5826.5 K45 2004, ...
Kleppner's advertising procedure edited by Lane, WR., King, KW., Russel, JT. by Series: International edition series
Edition: 16th
Publication details: Upper Saddle River, New Jersey Pearson Educational, Inc. 2005
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5823.K45 2005, ...
Before the brand : creating the unique DNA of an enduring brand identity / Perry, A. by
Publication details: New York McGraw-Hill 2003
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7P477 2003.
New directions in international advertising research Taylor, CR. by
Publication details: Amsterdam, The Netherlands Elsevier 2002
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5821.N49 2002, ...
Advertising and promotion : an integrated marketing communications perspective Belch, GE., Belch, MA. by
Edition: 6th
Publication details: Boston, Massachusetts McGraw-Hill/Irwin 2004
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5823.B387 2004.
A primer on the law of deceptive practices; a guide for the businessman [by] Earl W. Kintner. by
Publication details: New York, Macmillan [1971]
Availability: Items available for loan: Strathmore University (Anjarwalla & Khanna Library) (1)Call number: KF1609.K54 1971.
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett. by
Edition: 7th ed.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Other title:
  • Advertising : principles and practice
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5823.W455 2006, ...
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