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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.

By: Contributor(s): Publication details: Philadelphia, PA : Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 p. ; 25 cm. illISBN:
  • 9780749461935
  • 0749461934
  • 9780749461942
  • 0749461942
Subject(s): LOC classification:
  • HF5415.123.S65 2011
Online resources:
Contents:
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.12.S65 2011 Checked out 30/10/2024 96641
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.12.S65 2011 Available 96640
BOOK BOOK General Collection Open Shelf HF5415.12.S65 2011 Available 96639
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.12.S65 2011 Available 96638
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.12.S65 2011 Available 96637
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.12.S65 2011 Available 95768
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.12.S65 2011 Available 95769
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.12.S65 2011 Available 95770
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.12.S65 2011 Available 95771
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.12.S65 2011 Available 95772
Total holds: 0

Includes index.

New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.

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