Brand risk [electronic resource] : adding risk literacy to brand management / by David Abrahams.
Publication details: Aldershot, England ; Burlington, VT : Ashgate Pub., c2008.Description: x, 212 p. : illSubject(s): Genre/Form: DDC classification:- 658.8/27 22
- HF5415.1255 .A27 2008eb
Reviews from LibraryThing.com:
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
E-Book
|
Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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