Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.
Publication details: London ; New York : McGraw-Hill Book Co., c1999.Edition: 3rd edDescription: 539 p. : ill. ; 25 cmISBN:- 0077094379
- 658.8 20
- HF5415.L2625 1999
Contents:
Part One:Marketing Perspective;
Part Two:Information for Marketing Decisions;
Part Three:The Marketing Mix;
Part Four:Marketing's Wider Issues;
Part Five:Case studies.
Reviews from LibraryThing.com:
Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.L2625 1999 | Available | Donation Dr. McFie | 84554 |
Total holds: 0
Includes bibliographical references and index.
Part One:Marketing Perspective;
Part Two:Information for Marketing Decisions;
Part Three:The Marketing Mix;
Part Four:Marketing's Wider Issues;
Part Five:Case studies.
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