The elusive fan [electronic resource] : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.
Publication details: New York : McGraw-Hill, c2006.Description: xiv, 345 pSubject(s): Genre/Form: LOC classification:- GV716 .R45 2006eb
Reviews from LibraryThing.com:
Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10150099
Includes bibliographical references (p. 307-327) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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