Key account management in financial services
Key account management in financial services tools and techniques for building strong relationships with major clients / [electronic resource] :
Peter Cheverton ... [et al].
- Sterling, VA : Kogan Page, 2004.
- xiv, 329 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer services.
Financial services industry--Management.
Marketing--Key accounts.
Selling--Key accounts.
Electronic books.
HG173 / .K49 2004eb
332.1/068/8
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer services.
Financial services industry--Management.
Marketing--Key accounts.
Selling--Key accounts.
Electronic books.
HG173 / .K49 2004eb
332.1/068/8