Key account management
Cheverton, Peter.
Key account management a complete action kit of tools and techniques for achieving profitable key supplier status / [electronic resource] : Peter Cheverton. - 3rd ed. - London ; Sterling, VA : Kogan Page, c2004. - xii, 356 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 350-351) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
Electronic books.
HF5438.8.K48 / C47 2004eb
658.8/04
Key account management a complete action kit of tools and techniques for achieving profitable key supplier status / [electronic resource] : Peter Cheverton. - 3rd ed. - London ; Sterling, VA : Kogan Page, c2004. - xii, 356 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 350-351) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
Electronic books.
HF5438.8.K48 / C47 2004eb
658.8/04