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Media monoliths [electronic resource] : how great media brands thrive and survive / Mark Tungate.

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Publication details: London ; Sterling, VA : Kogan Page, 2004.Description: viii, 261 p. : ill. (some col.) ; 24 cmSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10084462

Includes bibliographical references (p. [250]-251) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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