Media monoliths
Tungate, Mark, 1967-
Media monoliths how great media brands thrive and survive / [electronic resource] : Mark Tungate. - London ; Sterling, VA : Kogan Page, 2004. - viii, 261 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. [250]-251) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Mass media--Economic aspects.
Brand name products.
Electronic books.
P96.E25 / T86 2004eb
338.4/730223
Media monoliths how great media brands thrive and survive / [electronic resource] : Mark Tungate. - London ; Sterling, VA : Kogan Page, 2004. - viii, 261 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. [250]-251) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Mass media--Economic aspects.
Brand name products.
Electronic books.
P96.E25 / T86 2004eb
338.4/730223