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Beyond branding [electronic resource] : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.

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Publication details: London : Kogan Page, 2003.Description: xviii, 236 p. : illSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10084447

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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