Beyond branding [electronic resource] : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.
Publication details: London : Kogan Page, 2003.Description: xviii, 236 p. : illSubject(s): Genre/Form: DDC classification:- 658.827 22
- HD69.B7 B49 2003eb
Reviews from LibraryThing.com:
Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10084447
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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