Beyond branding
Beyond branding how the new values of transparency and integrity are changing the world of brands / [electronic resource] :
edited by Nicholas Ind.
- London : Kogan Page, 2003.
- xviii, 236 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA509517 bnb
Brand choice.
Product management.
Brand name products.
Business names.
Integrity.
Business ethics.
Electronic books.
HD69.B7 / B49 2003eb
658.827
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA509517 bnb
Brand choice.
Product management.
Brand name products.
Business names.
Integrity.
Business ethics.
Electronic books.
HD69.B7 / B49 2003eb
658.827