Beyond branding

Beyond branding how the new values of transparency and integrity are changing the world of brands / [electronic resource] : edited by Nicholas Ind. - London : Kogan Page, 2003. - xviii, 236 p. : ill.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.





GBA509517 bnb


Brand choice.
Product management.
Brand name products.
Business names.
Integrity.
Business ethics.


Electronic books.

HD69.B7 / B49 2003eb

658.827

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