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Value-based marketing for bottom-line success [electronic resource] : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen.

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Publication details: New York : McGraw-Hill, c2003.Description: xix, 244 p. : ill. ; 25 cmSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10153057

" American marketing association."

Includes bibliographical references (p. 231-233) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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