Value-based marketing for bottom-line success [electronic resource] : 5 steps to creating customer value /
DeBonis, J. Nicholas.
Value-based marketing for bottom-line success 5 steps to creating customer value / [electronic resource] : J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New York : McGraw-Hill, c2003. - xix, 244 p. : ill. ; 25 cm.
" American marketing association."
Includes bibliographical references (p. 231-233) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer satisfaction.
Customer services--Management.
Marketing--Management.
Electronic books.
HF5415.13 / .D378 2003eb
658.8
Value-based marketing for bottom-line success 5 steps to creating customer value / [electronic resource] : J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New York : McGraw-Hill, c2003. - xix, 244 p. : ill. ; 25 cm.
" American marketing association."
Includes bibliographical references (p. 231-233) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer satisfaction.
Customer services--Management.
Marketing--Management.
Electronic books.
HF5415.13 / .D378 2003eb
658.8