| 000 | 01243nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | ebr10084462 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 040310s2004 enka sb 001 0 eng | ||
| 010 | _z 2004005769 | ||
| 020 | _z0749441089 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)646734032 | ||
| 050 | 1 | 4 |
_aP96.E25 _bT86 2004eb |
| 082 | 0 | 4 |
_a338.4/730223 _222 |
| 090 |
_c94193 _d74070 |
||
| 100 | 1 |
_aTungate, Mark, _d1967- |
|
| 245 | 1 | 0 |
_aMedia monoliths _h[electronic resource] : _bhow great media brands thrive and survive / _cMark Tungate. |
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2004. |
||
| 300 |
_aviii, 261 p. : _bill. (some col.) ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [250]-251) and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 |
_aMass media _xEconomic aspects. |
|
| 650 | 0 | _aBrand name products. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/strathmore/Doc?id=10084462 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c94193 _d74070 |
||