000 01689nam a2200337 a 4500
001 ebr10035715
003 CaPaEBR
005 20260707174424.0
006 m u
007 cr cn|||||||||
008 090803s2002 riua s 000 0 eng d
020 _z9781932353013
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)646715171
050 1 4 _aHF5415.1265
_b.B47 2002eb
090 _c77976
_d65122
245 0 0 _aBest practices in marketing with email newsletters
_h[electronic resource] :
_bfor marketers and publishers /
_ceditor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
260 _aPortsmouth, R.I. :
_bMarketingSherpa, Inc.,
_c2002.
300 _a194 p. :
_bill.
490 0 _aPractical know-how & case studies
505 0 _apt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2009.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aInternet marketing.
_938772
650 0 _aElectronic mail systems.
_94613
655 7 _aElectronic books.
_2local
_9190
700 1 _aYudkin, Marcia.
_9103702
700 1 _aGutzman, Alexis D.
_9103703
700 1 _aHolland, Anne.
_9103704
710 2 _aebrary, Inc.
_9191
856 4 0 _uhttp://site.ebrary.com/lib/strathmore/Doc?id=10035715
_zAn electronic book accessible through the World Wide Web; click to view
999 _c77976
_d65122