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_aOyuke, John _962331 |
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_aKenya, Hollywood to partner in tourism deal _cJohn Oyuke |
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_aNairobi _bThe Standard Group _cMonday, January 19 2009 |
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| 300 | _ap.19 [Standard Business], The Standard, January 19 2009 | ||
| 520 | _aThe tourism industry forms a vital foundation in the economy with its most unique features being wildlife and beaches. Kenya therefore plans to partner with Hollywood celebrities as the next front for marketing local tourism in America. Mr. Balala said this strategy could work through takIng photos with the celebrities in Kenya then mounting them on billboards, posters, calendars and television commercials in the US. | ||
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_aTourism _bpromotion and marketing _962332 |
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_cART _xRG |
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