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040 _cKE-NaSUL
_dKE-NaSUL
090 _c36256
_d36251
100 _aOyuke, John
_962331
245 _aKenya, Hollywood to partner in tourism deal
_cJohn Oyuke
260 _aNairobi
_bThe Standard Group
_cMonday, January 19 2009
300 _ap.19 [Standard Business], The Standard, January 19 2009
520 _aThe tourism industry forms a vital foundation in the economy with its most unique features being wildlife and beaches. Kenya therefore plans to partner with Hollywood celebrities as the next front for marketing local tourism in America. Mr. Balala said this strategy could work through takIng photos with the celebrities in Kenya then mounting them on billboards, posters, calendars and television commercials in the US.
650 _aTourism
_bpromotion and marketing
_962332
942 _cART
_xRG
999 _c36256
_d36251