000 01284nam a2200325 a 4500
001 ebr10113934
003 CaPaEBR
005 20260707184728.0
006 m u
007 cr cn|||||||||
008 050516s2005 enka s 001 0 eng d
010 _z 2005275558
020 _z0470012838
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)59258369
050 1 4 _aHD69.B7
_bF67 2005eb
082 0 4 _a658.8/27
_222
090 _c157640
_d128892
100 1 _aFord, Kevin.
_9134640
245 1 0 _aBrands laid bare
_h[electronic resource] :
_busing market research for evidence-based brand management /
_cKevin Ford.
260 _aChichester, West Sussex, England ; Hoboken, NJ :
_bJohn Wiley & Sons,
_cc2005.
300 _aviii, 158 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2009.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aBrand name products
_xManagement.
_940194
650 0 _aMarketing research.
_99010
655 7 _aElectronic books.
_2local
_9190
710 2 _aebrary, Inc.
_9191
856 4 0 _uhttp://site.ebrary.com/lib/strathmore/Doc?id=10113934
_zAn electronic book accessible through the World Wide Web; click to view
999 _c157640
_d128892