000 | 02213nam a22003614a 4500 | ||
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001 | ebr10096169 | ||
003 | CaPaEBR | ||
006 | m u | ||
007 | cr cn||||||||| | ||
008 | 050503s2005 vaua sb 001 0 eng | ||
010 | _z 2005012626 | ||
020 | _z9780749446048 | ||
020 | _z0749439483 (pbk.) | ||
040 |
_aCaPaEBR _cCaPaEBR |
||
035 | _a(OCoLC)647415703 | ||
050 | 1 | 4 |
_aHD30.3 _b.S577 2005eb |
082 | 0 | 4 |
_a658.4/5 _222 |
090 |
_c155827 _d127079 |
||
100 | 1 | _aSmith, Lyn. | |
245 | 1 | 0 |
_aEffective internal communication _h[electronic resource] / _cLyn Smith. |
260 |
_aSterling, VA : _bKogan Page, _c2005. |
||
300 |
_axiv, 226 p. : _bill. ; _c24 cm. |
||
490 | 1 | _aPR in practice series | |
504 | _aIncludes bibliographical references (p. 216-218) and index. | ||
505 | 0 | _aSetting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future. | |
533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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650 | 0 | _aCommunication in management. | |
650 | 0 | _aPublic relations. | |
655 | 7 |
_aElectronic books. _2local |
|
710 | 2 | _aebrary, Inc. | |
830 | 0 | _aPR in practice series. | |
856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/strathmore/Doc?id=10096169 _zAn electronic book accessible through the World Wide Web; click to view |
999 |
_c155827 _d127079 |