000 02213nam a22003614a 4500
001 ebr10096169
003 CaPaEBR
006 m u
007 cr cn|||||||||
008 050503s2005 vaua sb 001 0 eng
010 _z 2005012626
020 _z9780749446048
020 _z0749439483 (pbk.)
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)647415703
050 1 4 _aHD30.3
_b.S577 2005eb
082 0 4 _a658.4/5
_222
090 _c155827
_d127079
100 1 _aSmith, Lyn.
245 1 0 _aEffective internal communication
_h[electronic resource] /
_cLyn Smith.
260 _aSterling, VA :
_bKogan Page,
_c2005.
300 _axiv, 226 p. :
_bill. ;
_c24 cm.
490 1 _aPR in practice series
504 _aIncludes bibliographical references (p. 216-218) and index.
505 0 _aSetting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2009.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aCommunication in management.
650 0 _aPublic relations.
655 7 _aElectronic books.
_2local
710 2 _aebrary, Inc.
830 0 _aPR in practice series.
856 4 0 _uhttp://site.ebrary.com/lib/strathmore/Doc?id=10096169
_zAn electronic book accessible through the World Wide Web; click to view
999 _c155827
_d127079