000			02213nam a22003614a 4500
001			ebr10096169
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			050503s2005 vaua sb 001 0 eng
010			_z 2005012626
020			_z9780749446048
020			_z0749439483 (pbk.)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)647415703
050	1	4	_aHD30.3 _b.S577 2005eb
082	0	4	_a658.4/5 _222
090			_c155827 _d127079
100	1		_aSmith, Lyn.
245	1	0	_aEffective internal communication _h[electronic resource] / _cLyn Smith.
260			_aSterling, VA : _bKogan Page, _c2005.
300			_axiv, 226 p. : _bill. ; _c24 cm.
490	1		_aPR in practice series
504			_aIncludes bibliographical references (p. 216-218) and index.
505	0		_aSetting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aCommunication in management.
650		0	_aPublic relations.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
830		0	_aPR in practice series.
856	4	0	_uhttp://site.ebrary.com/lib/strathmore/Doc?id=10096169 _zAn electronic book accessible through the World Wide Web; click to view
999			_c155827 _d127079