000			02787nam a22003974a 4500
001			ebr10177071
003			CaPaEBR
005			20260707182616.0
006			m u
007			cr cn|||||||||
008			060413s2006 enka sb 000 0 eng
010			_z 2006012388
015			_aGBA646361 _2bnb
016	7		_z013464535 _2Uk
020			_z0749445548
020			_z9780749445546
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)648258107
050	1	4	_aHF5415.13 _b.W48 2006eb
082	0	4	_a658.8/02 _222
090			_c137769 _d109054
100	1		_aWestwood, John, _d1947- _9100003
245	1	0	_aHow to write a marketing plan _h[electronic resource] / _cJohn Westwood.
250			_a3rd ed.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2006.
300			_avi, 129 p. : _bill. ; _c22 cm.
490	1		_aCreating success
504			_aIncludes bibliographical references (p. [126]-129).
505	0		_aIntroduction -- What is selling? -- What is marketing? -- What is marketing planning? -- Stages in the preparation of a marketing plan -- Summary -- Situation analysis / the marketing audit -- The audit of the marketing environment -- The audit of marketing activity -- The audit of the marketing system -- The marketing environment / market research -- Practical example -- Internal market research -- What is market segmentation? -- Information checklist -- How to present the figures -- Situation analysis -- Swot analysis -- Summary -- Objectives, strategies and action plans -- What is a marketing objective? -- The product portfolio -- Relative market growth rate and share -- Gap analysis -- What is a marketing strategy? -- Pricing strategies -- Action plans -- Summary -- Distribution, promotion and budgets -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Budgeting the cost of a marketing plan -- Summary -- Writing the plan -- Introduction -- Executive summary -- Situation analysis -- Marketing objectives -- Marketing strategies -- Schedules of what/where/how -- Sales promotion -- Budgets and the profit and loss account -- Controls and update procedures -- Summary -- Presenting the plan, follow-up and revision -- Presenting the plan -- Follow-up and revision -- Conclusion -- Appendix / marketing plan for the UK market.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMarketing _xManagement. _916051
655		7	_aElectronic books. _2local _9190
710	2		_aebrary, Inc. _9191
830		0	_aCreating success. _9154289
856	4	0	_uhttp://site.ebrary.com/lib/strathmore/Doc?id=10177071 _zAn electronic book accessible through the World Wide Web; click to view
999			_c137769 _d109054