000			02062nam a2200385 a 4500
001			ebr10196891
003			CaPaEBR
005			20260707181637.0
006			m u
007			cr cn|||||||||
008			061016s2007 nyu sb 001 0 eng
010			_z 2006033801
015			_aGBA711632 _2bnb
016	7		_z013672012 _2Uk
020			_z0071477918 (alk. paper)
020			_z9780071477918 (alk. paper)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)647676573
050	1	4	_aHC79.C6 _bR45 2007eb
082	0	4	_a658.8/34 _222
090			_c125792 _d99758
100	1		_aRentel, Ron. _9170899
245	1	0	_aKarma queens, geek gods, & innerpreneurs _h[electronic resource] : _bmeet the 9 consumer types shaping today's marketplace / _cRon Rentel ; with Joe Zellnik.
246	3		_aKarma queens, geek god, and innerpreneurs
260			_aNew York : _bMcGraw-Hill, _cc2007.
300			_axii, 313 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aWhat's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aConsumers. _959869
650		0	_aMarketing research. _99010
655		7	_aElectronic books. _2local _9190
710	2		_aebrary, Inc. _9191
856	4	0	_uhttp://site.ebrary.com/lib/strathmore/Doc?id=10196891 _zAn electronic book accessible through the World Wide Web; click to view
999			_c125792 _d99758